As retail designers working across a number of sectors, we usually
respond to very specific briefs when designing a store. However, the
objective of our work is always the same: to provide a unique and
magical experience that exceeds expectations, making advocates of our
client’s customers and keeping them coming back for more.
As well as conducting our own in-depth research programmes in order to ensure that we’re designing for the consumer’s needs and wishes, we’re also very mindful of current trends that resonate well with consumers. Here we have collated our observations of the most recent trends in retail design and branding:
TIP: When designing a space, keep in mind the 3 ex’s: experience, experimentation and excitement.
TIP: While the wow effect is great, equally important is to focus on the totality of your offer throughout the customer journey, ensuring a seamless experience across all touch-points. Find out what your customers actually want – and then give it to them (in a way that makes sense for your business).
TIP: Be authentic – tell a story that is relevant to your business and your stakeholders. Make it believable – and true!
TIP: Don’t just invest in the latest technological ‘fad’. Choose channels that are right for your customer and right for your products. Then, create a brand experience where digital and physical touch-points are fully integrated. And don’t underestimate the power of human interaction: customers find it reassuring. Find ways to incorporate the two. One example is Personal Capital, an online financial advisor, which allows ‘‘in-person’’ advice via FaceTime.
Email us: hello@i-amonline.com / Call us: 020 7613 4114 / Tweet us: @i_am_group / Like us on Facebook / Connect on LinkedIn
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Services
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As well as conducting our own in-depth research programmes in order to ensure that we’re designing for the consumer’s needs and wishes, we’re also very mindful of current trends that resonate well with consumers. Here we have collated our observations of the most recent trends in retail design and branding:
- Offer an experience
TIP: When designing a space, keep in mind the 3 ex’s: experience, experimentation and excitement.
- Keep it simple
TIP: While the wow effect is great, equally important is to focus on the totality of your offer throughout the customer journey, ensuring a seamless experience across all touch-points. Find out what your customers actually want – and then give it to them (in a way that makes sense for your business).
- Be Good. Do Good.
TIP: Be authentic – tell a story that is relevant to your business and your stakeholders. Make it believable – and true!
- Think omni-channel
TIP: Don’t just invest in the latest technological ‘fad’. Choose channels that are right for your customer and right for your products. Then, create a brand experience where digital and physical touch-points are fully integrated. And don’t underestimate the power of human interaction: customers find it reassuring. Find ways to incorporate the two. One example is Personal Capital, an online financial advisor, which allows ‘‘in-person’’ advice via FaceTime.
Email us: hello@i-amonline.com / Call us: 020 7613 4114 / Tweet us: @i_am_group / Like us on Facebook / Connect on LinkedIn
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Services
Brand Portfolio Management Services in India
Brand Portfolio Management India
Brand Architecture Services in India
Brand Strategy Consulting in India
Marketing Consulting Services India
Architecture and Design Company India
Brand Consultants India
Branding and Corporate Identity Services India
Brand Design Agency India
Brand Consulting Services in India
Brand Positioning Services in India
Brand Identity Design India
Branding Agency India
Workspace branding
Workspace design
Office branding
Office design
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